Presto Vending Logo/ Mini Brand Guide
Objective: Create a logo for Presto Vending a vending machine company. The owner would like the logo to have a magic theme. Include a mini brand guide.
Programs used: Illustrator
Design Concept: Presto sounds a lot like pronto, so I had the idea to do a logo that was fingers snapping. Snapping fingers are also a common gesture in magic shows. The Font was chosen to give a vintage magic show feel. The colored version has a gradient of blues, purples and yellow to enhance the mystical properties, and give a feel of the snapping being powerful. The secondary font was chosen toe complement the logo font and continue the vintage feel.
![](https://cdn.prod.website-files.com/64233c39398186e491906919/64457004103dd25ad8a586ea_presto_type-8.png)